Stylespeak with élan
T. KRITHIKA REDDY
No cloying salespersons, no glossy billboards trumpeting the latest. Hard sell was replaced by no sell. And as a refreshing change, two top-notch models were brought in to talk style and give customers a new look for summer.
As one entered the Wills Sport store at Khader Nawaz Khan Road, Nungambakkam, on Tuesday, Nafisa Joseph and Jas Arora were wearing such dazzling smiles that you wished you'd kept your sunglasses on!
Redefining the looks of a sprinkling of customers, the duo came up with suggestions that reflected their sophisticated sense of style and colour.
"It's all in the mind," Jas explained, as a middle-aged customer was afraid of trying a fresh palette.
Nafisa, for her part, tried to convince customers that playing safe with colour was passé.
And that it was time to experiment with contemporary hues and styles without suffering from fear of a fashion overdrive."
Taking them through the latest line at the store, the two stylists came up with creative options - both casual and formal, and transformed the way some of the visitors looked.
"Style is a very personal thing. And it's fun to be part of an event like this," they said. According to Jas, "More than half the populace hardly take the weather into consideration before deciding on the clothes. I can't take it when men turn up in prim and proper suits in summer. There are other ways of dressing up formally. It's a mindset after all."
"In India, there is no such thing as a `dress up' culture. Dressing up involves a complete personality makeover.
If you observe carefully, most of us would have invested heavily on our clothes and jewellery, but hardly pay attention to footwear."
Reacting to the observation that models often sway to Western styles rather than promote desi couture, Nafisa of MTV Housefull fame retorts, "Style is about comfort too. Look I am fully covered in this tee and skirt. In fact, I find saris more enticing. I do wear them and also possess about a dozen stylish kurtis, which are traditional... at the same time trendy."
In a candid chat at the store, the fashion freaks apprised customers on a host of topics ranging from the colours in vogue to what styles work for this season of oppressive heat.
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