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A casual fashion statement
IT'S NO longer a common outfit and sports footwear. Now a combination wear of only sports apparel and sports footwear is considered the fashion and well - the in thing. Keeping the new trend in mind, `New Balance', a well-known brand of USA in sports goods claimed to be America's number two sportswear brand, has launched its new range of apparel for men and women sports lovers in India as also fitness product range through Royal Sporting House -- RSH, a Singapore-based company.
Claiming to have taken "special care in fabrics,' the company has used different fibres for different types of users. For instance, `technical fibre like `drytech' is being used for `serious runners and athletes' and lycra fabrics for aerobics for sound breathbility.
Its product range comes under the names of Tees, Polo's, Bottoms, Singlets and Fitness Wear like tights and body suits, etc. Under Polo, it introduces `corporate colours' -- specifically for corporate world - in hues sombre and serene while the other ranges have all possible shades— for both formal, informal look. The brand has also fixed a special price for women apparel. For instance, in Polo, it costs Rs. 399, Tees 349 and so on. The price does not exceed Rs. 900. For men too, prices are similar.
"Since the New balance caters to an age group of 15 to 30 years— the group in which most sports persons and fitness freak are found, we take great care in catering to their demands of body and mind. Hence all our apparel breathe free in all seasons," reasons a representative of Royal Sporting House for having a chain 16 stores across various cities in India and in Malaysia, Philippines and Brunei.
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