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Tuesday, Oct 29, 2002

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Wear 'em to work

DERBY, WORKWEAR for men, which is being promoted with the punch line `Get Unusual' is expanding its market base in a phased manner. Launched in 1994, Derby has three franchisee outlets in the city. The first phase of expansion will see Derby reach out to customers through multi brand outlets across Tamil Nadu and Pondicherry and by establishing three more franchisee outlets in Chennai. The second phase will include expansion to other southern States and in the third phase Derby will target a countrywide market.

The Derby range includes ready-made shirts, trousers and blazers. In tune with Deepavali celebrations, Derby has launched new and exciting collections of fine linen, biased polynosic, corporate wear, luxury cottons, English corduroys, wool-free honey comb and casual wear to match mood and attitude. The Derby outlets across the city are having a lucky draw every evening as a part of the festive celebration.

Prices for shirts start at Rs. 499 and trousers cost Rs. 599 upwards.

P.S.

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