The recent Tatva exhibition offered a variety in the kurta lengths teamed with the detailed salwar in cotton, crepes, chiffon, Bhagalpuri, Kota and other fabrics for the summer soirees, luncheon meets and office wear.
SPLASH OF SUNSHINE: Light up the evening.
ONE OF the promising style trends observed in the twin cities is that of the greater influx and acceptance of couture prints, handwork and hues, not only from the different regions of the state but also from other parts of the country.
Thus the recent exhibition from Tatva, presenting ensemble of upcoming designers Shreya Goenka `Saugat' (Kolkata), and Sherrie (Mumbai) at ITC Hotel Grand Kakatiya, was well received by the twin cities' fashion buffs. "Hyderabad is a growing market. Over the years people have become fashion conscious. Cotton is the best bet for the climate here, though other fabrics are also popular," says Bhanu Jhunjhunwala who was in town with the lines.
Shreya Goenka specialises in short kurtas giving traditional fabrics a trendy look using elegant cuts, with crepes, handlooms and georgettes focusing on embellishment using zardosi, kantha and more sequins while Sherrie specialises in semi formal and formal wear mostly Indo-Western lines in bright colours.
MOODY BLUES: Be the soul of the party.
Marketed under Bhanu's consortium label Tatva, the ensembles from these designers are available at popular boutiques in the country such as Zenon (Kolkata), Anjuman (New Delhi), Iternia (Mumbai), Rugs&Riches (Bangalore) and at Stanza and Oorja in the twin cities.
The recent collection thus presented options to choose from, for various occasions such as the soirees, luncheon meets and office wear, offering a variety in the kurta lengths, from very short, short to longer options and displayed salwar detailing, for instance a Kota kurta which was teamed with the salwar featuring intricate embroidery. Cottons formals in block prints, pastel cotton voiles and off white Lucknowi chickan presented a summery feel about the collection.
Some of the formal picks include a chic cotton salwar kameez with kurta showcasing fine pin tucks detailing for Rs.1,250, Bhagalpur cottons with intricate handwork and back detailing (Rs. 2,350) and salwar kameez in pure and mixed georgettes for Rs. 3,000 and Rs. 2,150 respectively.
In the dressy segment, crepes featuring sequins in self and the party wear in the off white Kota with crimson jamavar patti paired with pants and a tissue dupatta were a hit.
SMILE A MILE: For added warmth and colour.
For the Holi season the ensemble presented colourful Indo-Westerns for club wear in bright prints highlighted with coloured sequins replete with a shaded dupatta for Rs. 1,850.
"Everyone who has walked in has gone back with purchases. The assortment has been well received. There are no repeats. We have brought in bright seasons' colours in cotton, crepes, chiffon, Bhagalpuris, Kotas and more,'' says Kamini Saraf who was elementary in bringing the Tatva collection to the twin cities and is looking forward to bringing more designers to the twin cities.
For enquiries and orders on the ensemble showcased in the recent Tatva exhibition, you can reach Kamini Saraf on 98490-15210.
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