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Haute Indian motifs
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Pop singer Piyush Soni presents Tantrika a fusion line featuring Indian block prints on vibrant cotton lycra shirts in straight free cuts.
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MAKING FASHION: Piyush Soni presents his fusion line.
FUSION IS the mantra and is in vogue. Who would know it better than an artiste, a pop singer who dabbles in fusion and now has applied the same philosophy to fashion.We are talking about the foremost fusion line from Piyush Soni. Wife Tania, the Mrs World 2003 contestant from the country, has inspired Tantrika, the designer shirt label from Piyush Soni. "Taarika is Tania's other name. But I wanted to create a line for both men and women, thus Tantrika. The line features Tantric prints abstract but still looks good in totality," says Piyush Soni.
The crushed cotton-lycra shirt in western straight free cuts feature Indian block prints sourced from Gujarat, Rajasthan and other States. Themes such as a royal procession bordered with blocks inspired by the marble carvings found in palaces or a print featuring bird and animal motifs surrounded by a floral vine for the back detailing are eye-catching. The sunrise, enigmatic mask and other smaller motifs in the front balance the look.
The colours are peach, lemon and blue for girls while brick, chocolate, especially black and white and other hues are also found in the 300 options in the current range. "I have not delineated between motifs for guys and girls except for a subtle sunrise for boys or a floral motif for the girls," he says. "The pricing is going to be very pocket friendly since we would want people to buy four to five pieces and not be restricted to one piece due to the price barrier," he adds. And each is a no-repeat endorsed piece from Piyush Soni.
The shirts come in two sizes, small and large, collared and round-necked options. "The cotton lycra mix helps to get the right fit for any size. I zeroed on this fabric after trying out different blends and found that this was very comfortable for my kind of work schedule and would be apt for everyone in summers," says Piyush Soni. "The shirts would be a great hit in places like Goa with the foreigners. But I would be launching the collection in Andhra Pradesh first", he says. Prithvi Textile Agency (98490-03690/27813333) and Amit Jaiswal (56643122) will retail the shirts that will be hitting the market shortly. There's more in the coming days in terms of lines from Piyush Soni. But check out the Tantrika for starters.
SYEDA FARIDA
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