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Savvy, small and slim

Cashing in on the miniature gizmo demand, Munoth Industries ring in their branded mobile for the niche market in the country.


MOBILE PHONES are a necessary evil. Notwithstanding its uncanny ability to go off during solemn occasions, emergency meetings or social gatherings, few can ignore the importance of these ubiquitous irritants.

The latest to cash in on this demand is the Munoth Industries Limited (MIL). The Company has launched what it claims to be the country's first branded mobile `VK. Munoth' in collaboration with the V.K Corporation based in South Korea.

Aimed at the upper middle class section of society `as the company believes in consolidating this niche market first', the price for the models VG 107, CG107 and VG207 ranges from Rs 12,000 to 18,000. The phones are light weight, sturdy, attractive and comes with an impressive array of features.

Through its `Bio-rhythm check' one can find out one's intellectual quotient and compatibility with a friend on a particular day. Its `Pink Schedule' helps women to set track of their menstrual cycle, ovulation day or pregnancy period. And its keypad locking system ensures that only the user can access the phone. Yet even when it is locked, the user can still make a three digit emergency call. Then there is the seven colour led indicator, which helps identify incoming calls based on the colour keyed in for the caller's number.

The brand's VG207 model, touted to be the smallest colour phone in the world comes in a standard package including a slim battery, which weighs 69 grams, travel adapter, desktop charger, hand strap and hands free kit. The model also has 40 polyphonic ring tones.

For service, the company has tied up with Accel Limited and the users can avail its facilities in Chennai, Mumbai, Kolkata, Delhi, Bangalore and Hyderabad.

Says Vikas Munoth, Director, Munoth Industries Limited "Munoth plans to bring in two new models every quarter, keeping pace with the trend in the industry." Even though the phones are currently manufactured in South Korea, it proposes to shift the production base to India in a couple of years. "The indigenous manufacturing facility would be used to support VK Munoth and also other brands that want to take advantage of the zero per cent import and excise duty," he said.

MIL is a part of the city-based Munoth group of companies active in multi-faceted activities including capital market, NBFC, knitwear and import and distribution of mobile phones. (The company is the national distributor of `Siemens' mobile phones since 2001)

V.K. Corporation is listed on KOSDAQ and manufactures GSM handsets and lithium-ion polymer batteries. The Corporation has a manufacturing capacity to produce 28.80 lakhs phones per year.

SANGEETH KURIAN

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