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EMDI makes a big leap

THE EVENT Management Development Institute (EMDI), Mumbai, took an eventful step forward by launching its operations in Coimbatore recently. It's indeed a good start for the institute, as the textile city doesn't really boast of one in this field so far. Understanding the situation, the Mumbai men did their homework well and tapped the best of industries to make the courses to be offered at the CSI Bishop Appasamy College here attractive.

The institute, which offers a post-graduate diploma and diploma in event management, has tied-up with over 200 industries. "This is the biggest industrial catch that we have made. Even in big cities we could rope in only a 100 companies or more, which clearly shows that we have been welcomed with open arms by Coimbatoreans," said Mr Arvind Sabhaney, Regional Director of EMDI.

The institute has a lot to offer to the students who wish to make a mark in event management. The courses promise considerable interaction with industry stalwarts. Many big names from the Indian Event Management Industry are part of the faculty. "With major business establishments and colleges in the vicinity, the CSI Bishop Appasamy College will be convenient for students as well as working professionals. Also, it will act as a central point for students from neighbouring towns such as Ooty, Tirupur and Erode,'' added Mr Arvind.

The EMDI has also become a phenomenon in the field of contemporary event management, for being a part of almost 250 events in the last nine months. The institute has managed to forge ties with almost all major event management companies. The result: their students have reaped the rich benefits of training and working with the biggest events organised in India in the past few months. A few of these include Femina Miss India contest, Filmfare and Zee Cine Awards, Ceat Cricket Awards and so on.

Famed car rallyist Arjun Balu, Director of Sri Balasubramania Mills Ltd and member of the EMDI Governing Council in Coimbatore, stated that the city had been conducting events on a regular basis. "I've seen a couple of trade shows and each one of them had some technical faults. We are not really qualified. EMDI is here to correct our system. It will surely help to have a working knowledge. Also, many people will get to have a lot of fun, interacting with the industry."

Mr Mohan Sankar, Director of the Sankar group of companies, had this to say: "Events are happening in Coimbatore, but not in a mega style. We need to add a bit of professionalism to it. There is a lot of scope for the EMDI here."

Mr Krishnaraj Vanavarayar, Chairman of Coimbatore Bharatiya Vidya Bhavan, welcomed the EMDI's entry. "It's a new and useful concept. A job can be done in many ways, but one should learn to do it in style. Coimbatore is rated the fourth best city in India, in terms of growth, by the Confederation of Indian Industries. It's growing much faster. A new discipline like the EMDI will only boost the image." He also appealed to the EMDI members to keep business apart and strive towards excellence for a quick success.

RAYAN ROZARIO

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