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Tuesday, May 13, 2003

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Signature collection

Ash's Choice is a limited edition collection from Nakshatra diamond jewellery picked and endorsed by Aishwarya Rai, for the month long Nakshatra Utsav.


THE PAST few years have seen the entry of diamonds, more so of branded contemporary jewellery, into the Indian markets. One such brand with a promise of diamond jewellery that is elegant, ethereal and mystical is Diamond Trading Company's Nakshatra, launched in 2000 with Aiswarya Rai as the brand ambassador.

The storyboards have changed but the basic motif — a floral feminine pattern designed on the kuda-jodi traditional ornamentation, has been retained for the new collections that the brand has presented since.


New for the season is the signature collection Ash's Choice, a 1,000-piece limited edition featuring ten unique designs selected and endorsed by Aishwarya Rai. "Every piece of Ash's Choice Collection is special to me and reflects a part of me. I am thrilled that with this, my signature collection, I can reach out and share this special feeling with other select women who possess my spirit," says Aishwarya about the collection.

Ash's Choice is a collection featuring clusters of five to nine diamonds set in white gold in the inimitable Nakshatra rosette for earrings, pendants necklaces and rings. The jewellery is available at leading jewellery stores in the twin cities in two qualities VVS-G and VS-G priced Rs. 50,000-Rs. 1,00,000.


This offer comes as a part of the on going Nakshatra Utsav — a month-long jewellery festival across 44 cities in the country. And as part for the fest, various offers are in store for the consumer including a specially woven Nakshatra Kanjivaram sari in rich aqua, with jewellery purchases worth Rs. 30,000 and more.

Drop in at the nearest Nakshatra retailer to check out the signature collection at the fest.

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