Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Thiruvananthapuram
Visakhapatnam
Show and tell, it's watch time!
MODELS WITH chiselled faces do become brand ambassadors of watches. But they do need to sport not just dresses that go with the contemporary fashion but also wear clothes by a top-notch designer. This was clearly the case recently at The Ashok Hotel in New Delhi, when Samsung, one of South Korea's leading digital companies, launched a dazzling array of watches. The emphasis was not as much on watches as on the dresses draped by more than one dozen models.
Some of the watches looked as shimmering as bracelets. Some of the popular male models were Prashant, Sachin, and Manish while among the women were Simran, Sunaina and Anshu. Though all of them tried their level best to show, in a stylish way, their watches, the crowd was focussing its eyes more on mesmerising dresses. The lehenga sequence was not as inspiring as dresses with imaginative chikankari work. The collection included bridal and evening wear.
What was heartening was the fact that models though wearing leather watches, came in dresses of fake leather. This was a conscious decision so as not to annoy the People for Ethical Treatment of Animals (PETA), a non-Governmental organisation, that sensitises people on cruelly inflicted on animals.
The lady who walked away with most of the accolades after the show was designer Neelam Saxena. Nels, her boutique offers myriad designs to suit different tastes. She is a recipient of the Designer of the Millennium award given by Global Fashions. Said she, "I used crepes, georgettes and cotton." The important thing, she said, was that the Samsung watches could be matched with a variety of dresses.
After the show, boys looking less like models and more like wrestlers came to the podium carrying a heavy box. What came out of it was a gargantuan plastic watch of Samsung.
But the night belonged to the chief guest, Ajay Maken, Minister of Transport, who got a gleaming silver medal. Apologising for his late arrival, he said, "I couldn't come on time. If I had a Samsung watch then I would have arrived early." This answer must have pleased the host but his honest confession, "I didn't know that Samsung was also into watches" may not have gone down so well.
MADHUR TANKHA
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Thiruvananthapuram
Visakhapatnam
|
