Styles for kids
It's clothes with attitude for girls this summer. Computerised embroidery, floral prints and a vivid colour palette are the latest trend.
THE CONCEPT of "attitude clothing" has gained importance over the last few seasons. Young adult or junior, the word attitude has become part of our everyday vocabulary.
For present-day children, multi-tasking is second nature. Further, pressure is laid by media images that suggest that they should sport the latest "look." Exploiting the trend are the fashion and textile industries, which are increasingly discovering new ways of interpreting "attitude" in children's wear.
Targeting girls aged six to twelve years, the palette this summer is a heterogeneous mixture of vibrant and pastel shades. Yellow, white, orange and brown are the colours of the season.
Hot pants, capris, ankle-length pants and fold-up hems comprise the range. Spaghetti cropped concepts, T-shirts, kimono look and lightweight bomber jackets form a part of the collection. In knits, rib details in contrast colours are a key feature. Fine gauge knits and brushed-back jerseys are in vogue this summer.
Stores such as Weekender Kids have made the knit story synonymous with "attitude clothing." Favourite `toons' and super heroes are the popularly used motifs/ designs on T-shirts.
This summer is all about flower power too. Screen prints on knits, chambrays, denims and mercerised cottons strike a floral chord. Detailed computerised embroidery with floral motifs teamed with interesting one-liners form part of the summer calendar.
In tune with adult patterning, geometric shapes bring in an element of interest. Fragmented prints mixed with solid circles and triangles teamed with playful embroidery create a story with loads of attitude echoing the smart girlie look. Tints and tones of reds and lilacs complete the look.
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