A legacy in blocks
Jaipur-based Anokhi, which has been fostering fading traditional craftsmanship for years has come to Chennai with a show of ethnic blockprinted clothes, at Amethyst, 14 Padmavathi Road, Jeypore Colony, Gopalapuram. Phone: 28351627.
The hand block, carved out of wood, is the simplest of printing devices. Dyeing with vegetable colours is the oldest of colouring techniques. As pioneers of hand block printing, Anokhi has built on this tradition for the last 30 years. It constantly seeks to create an environment, which enriches the value of traditional textiles - to build a symbiotic relationship between market and the designed product, between skill and tradition.
Anokhi's designs blend contemporary sensibilities with traditions of excellence. Its designers seek the bold and the striking, the graphic and the colourful patterns, using modern printing techniques to keep pace with a demanding and fast moving world market.
For many years, Anokhi has also been developing products in specialised areas such as appliqué, embroidery, patchwork, etc. which now constitute a significant part of its range.
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