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Tuesday, Sep 02, 2003

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101 ways to look youthful

Lee launches its new range of jeans and jackets called the `101 collection' for the Fall-Winter.


A BRAND symbolising quality, value and fit - for the wonder fabric called denim, and catching the aspirations of the youth worldwide, Lee has been a rage among youth. Youthful, independent, charismatic, self-confident and fashionable, the brand targets youngsters in the age group of 15-24. As denim moves away from being just a durable, rugged, and rustic fabric to more of a fashion statement, Lee made its position firm in the fashion clothing segment by catering to the youth, giving them exactly what they want. The brand also played an important role in the development of jeans and made it popular worldwide. Now, Lee launches its 101 collection for this Fall-Winter. Recreated to sustain the heritage of the garment and enhance its appeal, the collection pays extra attention to detailing. The collection comprises button-fly jeans (101 B) and zip-fly jeans (101 Z) and the classic denim jackets (101 J) in a range of black and blue shades.

The collection is available in a vintage worn-out look - a perfect blend of physical scraping and chemical spray give it the worn-out effect. Some of its unique features include selvedge side-seam for long-lasting durability, boxy back pocket for extra wallet comfort, and reinforced bar-tacks for extra strength of seams. Priced at Rs. 1,799 for jeans and Rs. 1,999 for jackets, the new range is available at all the exclusive Lee outlets and superstores like Shoppers' Stop and Lifestyle.

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