Going for a good facelift
For a conservative and traditional city like Madurai, going to facial clinics for beautification was considered a taboo, though kings and queens had their own set of beauticians in the past.
"FACE IS the index of the mind," so goes the saying. Hence, a bright and glowing face makes the body a well-oiled machine.
For a conservative and traditional city like Madurai, going to facial clinics for beautification was considered a taboo, though kings and queens had their own set of beauticians in the past. Till recently, going to beauty clinics, did not go well with the public. But the jinx was shattered with an increasing awareness of face beautification and craze for cosmetics, and now there's a spurt in facial clinics.
With that the fascination to have a glimpse of a film star has gone, as even a layman in the city, thanks to the mushrooming beauty parlours, knows the secret behind their glow.
After the mystery behind their beauty was unravelled, many women tried to emulate their heroines and to their surprise, found that they too stand on a par with them.
The concept of going to beauty clinics started to make its impact on the society through marriage functions, festivals and other ceremonies, which attracted huge gathering.
It started with the bridal makeup, then spread to other women attending the function. It has almost become a habit for women to visit beauty parlours, either once in a fortnight or in a month. "Not only working women, even housewives visit beauty parlours regularly," says V.Arockia Amli, a beautician.
Now, this habit has caught up among men. Though there are numerous saloons for men, an exclusive beauty parlour is something quite wanted for long.
"Sensing quick money in this business, some of the barbers proclaim themselves as beauticians. There are qualified beauticians around in the city. If a person has to be a qualified beautician, he or she has to obtain a diploma or at least a certificate from a recognised institute. We, qualified beauticians, test your skin and hair before going in for treatment. But it doesn't happen in the saloons. They charge you less but you may have to risk your health if you go in for any facial bleach or other skin treatment. At the best what they can do is a hair cut or a clean shave," says M.Veera Kumar, who runs a chain of beauty clinics exclusively for men in the city.
Twelve years into this business, Mr.Veera Kumar says, "there are several types of skins: oily, sensitive, dry and pimple. So, we provide skin treatment according to the skin."
"Besides we also apply acupressure and massaging techniques to prevent recurrence of headaches owing to tension. We also provide herbal aroma therapy for our customers," says Mr. Veera Kumar.
Having served for eight years in a star hotel in Malaysia, Mr.Veera Kumar feels, "for facials, the best treatment is `fruit bleach'. From our observations, we have achieved best results and received positive feedback from various quarters. We apply fruits according to your skin and then apply ozone steam and finally apply skin pack to cover the open pores on your skin. It gives the best results and keep you fresh."
"As we felt that it is slightly on the costlier side, we have introduced `herbal cream bleach' which is relatively less in cost. We also offer bridal makeup for grooms. But people come to us at the eleventh hour for bridal makeup. To enjoy best results, the groom requires at least three visits. He has to undergo a facial bleach two months in advance, and another bleach 15 days before the date of the marriage and a final one on the eve of the function," he says.
According to many medical practitioners, hair is the index of your health. Hence, hair maintenance is paramount. But of late, prevalence of young people suffering from baldness and grey hair is on the rise.
"The best way to maintain your hair is to shun all chemical-based shampoos and hair dyes. If the shampoos and hair-dyes are herbal-based, then they can be used," he says.
"Shikakai prevents hair fall and herbal-based lime shampoo prevents scalp itching. Proper diet and regular oiling will help maintain hair for longer period of time," says Veera Kumar.
"Majority of our customers ask for hair fall treatment. While 40 per cent of our customers prefer hair dyeing. Some of our customers are interested in pimple cure and dandruff treatment," says Mr. Veera Kumar.
Whatever is said, the steady increase in the patronage and the scope for job, have motivated many unemployed youth to start their own facial clinics after doing certain beautician courses.
If these clinics are not enough, there are also many institutes running beautician courses.
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