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Shop till you drop, fun non-stop
THE TITLE: India Commercial Exhibition-2003. The venue: Pushpa Bhavan Grounds opposite Sheikh Sarai in New Delhi. The sets: Forty-two feet high centrally air-conditioned dome imported from Germany, over 2.5 lakh square feet of wooden planks which themselves are a foot above the ground. The USP: Consumerism with a difference.
The Indian Commercial Exhibition is an 18-day exhibition that continues till October 16. Supposedly having a thousand stalls with over 350 exhibitors although not all are occupied till now apart from live performances by the likes of Amit Kumar and Mika, fashion shows and beauty contests the exhibition promises some entertainment.
With a free entry for credit/debit card holders, the organisers hope to pull in a large crowd. Anjan Sinha of Madangir believes that the promotion has been good but admits that he wasn't aware of the credit card factor. Not many are. Anyway, each stall, be it related to finance, communications, health, garments, consumer electronics, kitchenware or anything else has a credit card machine installed to facilitate purchasing.
Being held in Delhi for the first time after similar ventures in other cities of India like Mumbai and Chennai for the last 12 years the organisers plan to bring in more international companies in the future apart from the current few from Singapore, Pakistan, France and Turkey, etc. Cutting back to the present there is little that you wouldn't have seen earlier but the good thing is it is all available under one roof. The venue however, may not be appropriate if Jitender Kumar of Kaithwada is to be believed.
Worth mentioning is the Blossoms and Greens Indo-Australian venture dealing in artificial flowers and trees for one might need a little convincing to agree that they aren't real. And then there are all those cute little gadgets and gizmos like the portable washing machine, the vapouriser for treating cough and cold and the list goes on. A minute at the Thomson stall won't be a bad idea either with its palm-sized music system playing mp3s, VCDs and DVDs too all for a cool Rs. 8490.
However the best part is the cake exhibition with the "Seven wonders of the world", although debatable, made into a cake form. Still the response is just lukewarm. The exhibitors hope to be busier and the organisers believe that it will take a few more days only but until then it's a nice leisurely stroll with lots of things on display.
S.M YASIR
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