All for a jewel
Katrina Kaif decked up in Ajay Leekha's creation.
IT IS raining jewels this festive season. Jewellery houses are all decked up to inveigle you, some promising the craft, others harping on the trendy trends but all averring a multitude of choices.
Dwarka's Jewellers have decided to be with you all through these celebration months by organising a nine-week long Dwarka's Ratnabhushan Utsav-2003. Dwarka's is relying on its craftsmen's ingenuity epitomised in its Spandan jewellery, diamonds fused with coloured precious and semi-precious gems, to entice the customer. K.B Goyal, managing director, Dwarka's says, "We keep qualified designers, who keep constant vigil on the current trend and consumer preferences and come out with an exclusive piece blending the Indian with Western styles." If craft doesn't suffice as allurement, the jewellery house is offering gift coupons, which make you eligible to drive home a luxury car provided luck is on your side.
Ajay Leekha, meanwhile, has introduced Bodylicious to fulfil your demand of that exotic look. His fall-winter collection brings the retro style and Victorian appeal back in vogue with leather and rubber chords giving company to diamonds. Ajay feels that large size jewellery is back. He predicts that oversized rings, necklaces, pendants and bracelets with diamonds will be seen in business meetings as well as parties.
Not sport enough to step beyond tradition, then Chand Begum Ke Jewels is ready with its elaborate jadao kundan meena work to adorn you. If you don't want to limit your heirloom to bangles and earrings then Chand Begum, whose creative head is Cherry Bawa, allows you the options of dauni, arisa and panchkalngi.
Then, if you are looking to sparkle in the party circuit, Mehrasons has launched Kasmia to redefine the meaning of class. Intricately designed in gold and white gold studded with diamonds and precious stones with an offbeat appeal, Kasmia is for the contemporary woman, who aspires for style without sacrificing the grandeur aspect.
And if statistics inspire you in making choices than India is among the largest consumers and the largest fabricators of gold in the world. Nine out of 10 emeralds in the world are polished in India. Besides, India now accounts for nearly 55 percent of the world's net exports of cut and polished diamonds.
To prove these figures all the centres of the jewellery industry were out in full strength during the 8th Delhi International Jewellery Exhibition organised by ITE India Private Limited this past week. With Jaipur representing the flourishing gemstone industry, Surat indicating the polishing off of the diamond competition from the West and Hyderabad rediscovering the glory of the Nizam period, the aim was to make India the one-stop-shop for jewellery.
Let's see how the spark and light move beyond crackers this season.
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