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Life's a blast
T. KRITHIKA REDDY
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Sushma Reddy aka Jill of many trades in an interview during her recent visit to the city...
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CATWALKING IN an eight-inch micro mini requires more than just a pair of killer legs. And Sushma Reddy knows it best. With loads of attitude and timeless cool, she flounces about the ramp at the Atrium in Spencer Plaza, stirring the staid shoppers into steamy sighs.
Over the years, Sushma's scrip has soared. Model, actress, short film maker, VJ, scriptwriter, acupuncturist, jewellery maker... she's a Jill of all trades. Juggling appointments like a pro, she says, "Mine is a saga of sweat. I work real hard. I want to be a little bit of everything."
Ubiquitous in the ad world, Sushma's is the hair behind Organics, feet inside Liberty, skin beneath Lakme and the neck and ears that flaunt Tanishq. That's not all. She was the sultry stunner alongside Salman Khan in the Thums Up commercial and in Sonu Nigam's "Deewana."
An Economics graduate, Sushma sashayed into the world of modelling just "for the heck of it. In fact, I was academically inclined. It was my sister Meghna, a popular VJ, who suggested that I too follow in her ramp steps and make some pocket money. So modelling just happened and there was, as the cliché goes, no looking back."
And now, from modelling to films, what does she feel about the transition? "I'm so passionate about modelling that I hope to remain a catwalk staple. As for films, I'm very particular about the script. I don't think I'm mainstream material. `Cha Cha Cha,' my debut film, scheduled for release in June, is fun-filled. I enjoyed doing it because of its huge cast — mostly drawn from the Mumbai stage."
It was Meghna first, then came Sushma and now the youngest of the three sisters, Sameera, too is enjoying her stint in Bollywood. Then does glamour run in the family? "No way. My mom practises alternative medicine, while my dad runs his pharmaceuticals business. I guess we just got smitten by the glamour bug. In any case, we love it and are grateful about it."
As the interview progresses, it's clear that there's something about Sushma that makes her tick. Yes, beneath that purr-fect exterior and cheery assertion of youth is a woman committed to the inner rhythms of her work. "I'm a workaholic and it's perhaps my sincerity that keeps me going in showbiz. But wait... I will not stop with acting. I hope to make my own film some day," she says with simmering intensity.
Mastering Japanese and her own line of `natural' beauty products may be Sushma's other preoccupations. But still, life to her is "a blast. I enjoy every moment of it. I dream. Not just one dream. Many. And hey you out there, continue to dream. One day, they'll translate into reality."
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Metro Plus
Bangalore
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Coimbatore
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Kochi
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