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Jewellery for the modern YOU


Remember the times when daughters sat around mothers and grandmothers, insisting on having another look at their collection of jewellery, and all you can reminisce is solid, heavy gold ensembles that are a definite No-No for the woman of today.

Women on the move want ornaments that are light and can be worn with Indo-Western outfits, looking different and if it catches the eye, the cost can be hovering over thousands. "A conscious peep into one's personality has brought about varied interests in wearing such passionate jewellery. The change in the mindset of people regarding jewellery seems absolutely paradigm," says Sonal Kotoch, a jewellery designer.

True to its trend, conventional heavy weight gold jewellery has now given way to funky looking light weight ensembles. The multifarious designs from leading jewellery brands like Tanishq, Asmi, Estelle, Oyzterbay and Sparkles stand testimony to the local tastes of youngsters and elderly alike.

The older patterns are still a fad in the look of antique jewellery, while the bronze look ruled the roost a couple of years ago. White gold and diamonds are, however, a craze nowadays. For the ones who could afford these tidbits of goodies, the big stores had it all. With jewellery festivals like Golden Harvest, Golden Exchange by Tanishq, Ashadam specials at Hira Panna, CMR Shopping Mall, Vaibhav jewelers, etc., one could invest a little every month and take away a tidy collection at the end of the scheme.

While fashion catches on steadily among the Vizag youth, clothes and jewellery often appear on the priority list of many college-goers and young professionals. Contemporary and pretty looking precious and semi-precious jewels set in gold and silver are trendsetters, says Shalini Menon, whose opinion on jewellery designs is the final word to many Vizagites. Running a small jewellery-designing workshop, she suggests matching ensembles with party trousseaus for weddings, corporate and traditional get-togethers.

To top it all, the weddings at Vizag this year saw a welcome change in the jewellery selection by brides and grooms. Lesser and lighter jewellery came in use which were well-suiting and affordable from the house of well-known brands. "The latest range of colours and light-weight diamonds are in demand. The diamonds procured from DeBeers and sold under the Tanishq brand has an excellent finishing and guaranteeing value. The trend has caught on well giving good returns, too," says Raja Uppalapati, proprietor of Tanishq at Dwaraka Nagar, happy with the response this wedding season.

Jewellery does not restrict itself to conventional contraptions of neckwear, anklets, earrings, etc., it broadened its horizons by entering the arena of outfits and off-beat accessories. Maang tikas worn on the forehead became bolder. Intricately set designs of maang tikas adorned on the foreheads is now a fad with most North Indian families. Picking hints from channel serials, the young women in Vizag, too, have taken to wearing bright maang tikas at many functions. Ekta Morada, who is a maang tika freak, experiments different sizes and colours with maang tikas. "With the rest of the jewellery kept light, maang tikas with elaborate designs can catch attention instantly and are a craze in Kolkata with Vizag women following suit," Ekta adds.

Clothes like salwaar kammez, short kurtas, jeans, too, now wear well-accessorised look of embroidered sequins, shells, beads, glasswork, etc. A combination of junk jewellery with clothes is an easy option for the ones who do not intend investing in the high-value metals and is exercised particularly by college-goers.

A hint of surface ornamentation with shimmer on lace, halters and harem pants make for a creative mix and match and the entire look is a definite 'wow' and the in-thing now.

NIMISHA TIWARI HOTA

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