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Italian designer for Arrow, Renato Grande feels that the crossover look will be in
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Designer Grande is all for a man's natural elegance — Photo: K. Gajendran
RENATO GRANDE typifies the crossover style and look. Wearing blue jeans, along with a printed shirt with a jacket over it and red sneakers, this Italian designer for Arrow, feels that this crossover look in men's fashion is to be the look in the future. "When there is crossover in every thing else why can't it be there in fashion?"
Sitting in the lounge of Taj Krishna, Grande feels, with globalisation, the difference in men's dressing over the last five years between European and Indian market is only about 10 per cent now as compared to 50 per cent before. With people travelling for work and pleasure, the Indian man today is more confident about what he wants in his wardrobe. His lifestyle is fast changing.
Philosophy of life
That's where "Arrow gives a style of life. That is the philosophy adopted by most brands. Now the designing is done for the moment of the week - it could be for office, sport and weekend. The division now is just for teens and adults," says Grande who has worked with big fashion houses like Versace and Tahari of New York. Grande's studio (where he develops fabrics and design) near Turin is located in a 14th Century castle. "One can feel the history in the building and that is inspiring for aesthetics."
For Grande, a man should be naturally elegant - "he could wear suits, jeans or cargos but should have style. Mix and match is in." Agreed that the brand is based on American-Anglo style and an effort is made to respect the origin an Italian touch is imparted by Grande. "Although fashion trends are followed and we filter what is trendy we remain close to the brand."
Colour inspiration
The Indian element inspiring Grande is colour. "India is a great country. It is fast in fashion too. There is colour everywhere here. So I feel I have to transmit this sense of colour in men's wear." So that's why the new collections include shades like violet, green, yellow and other pastels. And he is emphatic that the colour palette is going to be better and brighter. In his stint with Arrow for the last two years he has been travelling to Mumbai, Delhi, Bangalore and observing the dressing styles of men even in public places.
Comfort is key in the brand. "Nowadays there is a tilt towards making fitter clothes. In men's wear we cannot create a revolution, but we can indulge in little modification though. The fabric, treatment, detailing and finishing is important." Grande pays attention to little details as a pouch for mobiles and a place for pens in certain sections of clothing (the brand has premium, classics, sport and urban). He has introduced coloured stripes, optical stripes, checks and a touch of jacquard in the shirts. Jeans wear has been given different treatment and washing. "There will be colours in jeans too shortly."
In his short stint to Hyderabad Grande has seen the Hussain Sager lake and hopes to taste the biryani. For now, he feels that "there will be a melting pot of different styles and presence of more colour in the future." Viva to that colourful world.
R.R.
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