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Catch that glint
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The show was not just about diamonds...
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Diamonds set in white and yellow gold were up for view. — Photo: V. Sreenivasa Murthy
CATCH THAT eye they did. Bang in the centre of the Forum Mall, you put up a small podium, and convert the aisle and the central courtyard into a ramp for young models sporting diamonds. Obviously, you have all the shoppers' attention you can ask for while opening a new store.
Carbon opened its first exclusive retail outlet Thursday and showcased its latest collection in a fashion show choreographed by fashion guru Prasad Bidappa.
But wonder who was looking at those tiny little diamonds speckled on the neck, ear or finger? The leggy models in black got more attention from the mall rats who scurried around the makeshift fashion show. Other shoppers casually perched themselves over the balustrades on the first and second level of the mall to lend an eye.
Also thrown in for good measure was a desperate attempt to tango on the catwalk to show off the `Two to Tango' Carbon line. Beautiful Within, Bauhaus, and Duet were some of the collections Carbon has come up with, "to get the diamonds out of the vault and into the wardrobe", said Mahesh Rao, director, Carbon. Nox features its nightwear collection.
Diamonds set in white and yellow gold were up for view, sported by models who had way too much body glitter and glam on them, only to snatch the attention away from the diamonds.
Girl's best friend
A woman's best friend till recently, diamonds have defected to the male bastion in the form of accessories; and so you have diamond rings, tiepins and cuff links in art deco style for men. Hmmm... as if it's not enough trouble for women to get coax diamonds out of their partners, they may now have to reciprocate and shower the pricey sparklers on men too!
"Carbon has diamonds, but it's not entirely to do with jewellery," says Mahesh. "It's for the urban mindset, it's about an experience and a lifestyle aspiration." For the company's director, fashion is about our lifestyle and "collective co-existence".
Of course. If he means we all need to co-exist with our diamonds, most women would agree.
BHUMIKA K.
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