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Men's fashion in style


"THERE ARE so many options for brides to look stunning on the occasion of their marriage but only few of the designers have come out with the idea of making men's wear for that grand day", says designer Renu Nigam. That is perhaps the reason she has launched Wedding Weaves, an exclusive wedding attire store for men that offers a perfect confluence of ethnic and western wedding wear to give that gentle look to gentle folks. The store, located in the swanky South Extension-II was recently launched over a fashion show anchored by Aman Yatin Verma and on the ramp was model-turned-actor, Jas Arora.

Speaking on the occasion, Renu said, "The idea behind opening this store is to offer the urbane Indian men a complete range of traditional and contemporary wedding attire backed by personal style statement. Men today want to look good and marriage is one occasion when an Indian men will leave no stone unturned to look his dashing best."

For Renu it is not really important what the trend is but more important for her is to make men look good. Lot of zardozi, mukesh work, cutwork, in silk and jamawar and antique work, which she believes blends with traditional outlook makes a style statement for the grooms. Renu says, unlike woman's outfit where one can play with various colours and add shimmer to it, a man's dress requires a careful selection of cuts and colours. "Even though I embellish embroidery on the sherwanis, I always guard against the outfits becoming loud and gaudy," says she.

At Wedding Weave one can choose from a vibrant range of ethnic sherwanis using exquisite embroidery and lot of unique weaves (using ancient style of weaving with cotton thread) to finely tailored elegant western wear. The price ranges from Rs.10,000 to two lakhs.

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