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When fasting turns fancy
Reuters
ONCE AGAIN it is the month of Kartik and the festival of Karva Chauth is upon us. This festival comes nine days before Diwali on Kartik ki Chauth, the fourth day of the dark moon. The markets are alive with the hustle and bustle of women, busy shopping for the day, which will be observed this Sunday. The festival is a treat for mehendiwallahs, halwais and bangle sellers, who get busy all day long catering to the needs of their women clients.
A traditional Hindu festival of feasting and fasting, Karva Chauth over the years has acquired a special significance for the `married queens'. Keeping the tradition in mind, Sia Art Jewellery offers glittering bangles for the beautiful wives to celebrate the occasion in their own way. "Lots of pinks, orange, blue, maroon and reds which are for Indian women are on offer this festive season," says Sia Art CEO, Vinay Chadva. Keeping the modern women in mind, there are varieties of jewellery and earrings available with semi precious stones, he adds.
A fusion
The uniqueness of the collection is its fusion of the traditional and modern, as witnessed in the films of Yash Chopra and Sanjay Leela Bhansali. Certain styles from Devdas can even be espied in the collection that is said to be popular with the youth. "We are promoting the festival, as Karva Chauth is admired in the North, where Indian women tend to wear Western outfits but with a touch of the traditional look," explains Chadva.
"During the festive season there is a tradition where the mother-in-law gives bangles to her daughter-in-law, but since this tradition has petered out, we are reviving it this Karva Chauth," he adds.
The collection is available in kundan work, crystals, coloured stones, lac churi and pearls. Catering to the choices of women from the age of 16 to 60, the prices ranges from Rs.595 to 4000.
Meanwhile, if it's mehndi designs you prefer to ornament yourself with, mehndi designer Veena Nagda, known as `Mehndi Queen', offers her services at the Ebony showroom in South Extension-II, starting this Saturday from 2 p.m. and continuing till 2 a.m. Veena's title to fame is not only her specialisation in a variety of mehndi designs, but also her having applied mehndi for leading film stars and other celebrities.
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