It's Italian, it's in
Sogni D'Oro has distinctive hand-crafted and machine-made ornaments in 18 carat gold
Pic. by S. R. Raghunathan
Models showcasing the Sogni D'Oro collection.
Italy seems to be the flavour of the season. After Italian cuisine and Italian films, it was the turn of Italian jewellery to make its entry into Chennai as part of Festa Italiana.
Sogni D'Oro, an exclusive brand of Italian jewellery launched by Khwaahish, included distinctive hand crafted and machine made ornaments in 18 carat gold. Showcased at a fashion show featuring models from the city, the jewellery ranged from simple creations for regular wear (Rs. 800 onwards) to a dressy line encrusted with diamonds for parties (Rs. 12,000 onwards).
The collection included pendants, earrings, chains, necklaces, bangles and bracelets.
While "Intimacy" featured woven or mesh patterns, "Elementals" was inspired by Nature. "Carnival" drew from aspects of everyday life and "Conexions Collection" reflected the brand's exquisite style sense through links and braids. There were a host of versatile creations too - bracelets that could double as finger rings and chokers that could be used as bracelets!
And guess what, it was time to think pink. For besides yellow and white gold, there were pink gold ornaments as well. Another specialty was the "lifetime buyback guarantee." The launch of Sogni D'Oro also saw Khwaahish, 2nd Street, Wallace Garden, Nungambakkam, introduce its innovative jewellery lounge, where a trolley of ornaments will be brought to the customer while she relaxes on the sofa.
Quick on the heels of Sogni D'Oro's launch came "Gold Expressions" from D'damas in association with World Gold Council. Fashioned by Italian goldsmiths, the jewellery falls under four categories - Love, Glow, Expression and Impression. They are priced between Rs. 2,000 and Rs. 20,000, and retailed through select jewellery outlets and malls.
While Expression speaks a language of its own, Impression hopes to leave a lasting impression on the wearer and the onlooker. Glow is marked by femininity, while Love uses the malleability of gold as a symbol of evolving relationships. The four categories have been created "keeping in mind the purchase motivation and perceptions of women when it comes to gold."
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