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Dark, tall, gorgeous
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Mumbai-based designer Hemant Trivedi is all for dusky faces
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GROOMING EXPERT and Mumbai-based designer Hemant Trivedi was a judge at Channel V's Get Gorgeous contest. Having groomed a number of Miss Indias, including Aishwarya Rai and Priyanka Chopra, Hemant is known to have an eye for the look of the future. "These days there is an increasing demand for dark, dusky beauties in the modelling industry." Hemant agrees one of the reasons for this development is the rising importance of the Asian consumer. "There is an increasing influence of everything Asian — be it beauty or presence of sitar in lounge music. In modelling, the concept of Caucasian beauty is being replaced. However, the alternative is not only Asia. A dusky Afro-American could also replace her easily."
Soul matters
Talking about the parameters of selection, Hemant says: "Everybody knows the regular parameters like height, good looks and figure, but to me having a good soul is decisive. It depends on upbringing and education. Somebody who has a lovely soul can carry even a sack of potatoes on her head with grace."
Hemant is all for fresh faces in modelling. "I agree there is repetition over the years. However, the senior models have priced themselves out of the market and there is an inflow of young talented models. Modelling is no more just the prerogative of Mumbai. Delhi and Bangalore have come up as new centres. Earlier we had to choose from 20-30 models, now we can choose from a pool of 200. We must give youngsters some time. Milind Soman and Sheetal Mallar took almost six years to become household names."
ANUJ KUMAR
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