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MIX it, man!
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Crisp, clean, chic... That is the fashion mantra for men this summer. ANUJ KUMAR has the details.
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FOLKS IF you love to mix and match your outfits, may you have a gala time this summer. Match pyjamas with fitted shirts and T-shirts, and wear formal pants with inverted pleats and unstructured tops. You can show your neck, boast your chest too, as high Nehru collars are going to be a rage. And for the metrosexuals, there is fine detailing, floral motifs and textured embroidery waiting.
"This summer is crispy. The crushed, crumpled look is out. The silhouettes are clean whether structured or not. No more messy outfits. With Nehru collars and collar with small folds in fashion, men can afford to unbutton the top two buttons, which I think they love to," says Rajvi Mohan, one of the few female designers to dabble in men's wear.
An alumnus of London School of Fashion, and Parsons School of Design, Rajvi has interned with Vivienne Westwood and worked with Armani Exchange in New York. She has recently opened her store in Delhi.
"It is very challenging to enter the men's fashion in India when even the country's premier fashion event, India Fashion Week, hardly showcases any men's collection. But I believe there is a huge market waiting to be tapped." Rajvi believes with proper pricing and products, the well-entrenched brands in the male segment could be competed against.
Designer wear
The rise of metrosexual men, she agrees, has created a demand for designer wear. "To me, metrosexual man is one who is confident of what he wears. My designs are not for college going boys. It is for the mature working men. Over all there is an attitudinal shift. Today, a simple white shirt with a different styling and cut could attract a male buyer. This is where I come in, offering sophistication with a twist." The twist, however, according to Rajvi, is not in the weight of the wallet. "My shirts start from Rs.1500 -1600, which is as cheap as I can get."
Suggesting some royal options this summer, Rajvi says, "You can't show too much glitter in summer. I have used hints of glitter and shine. However, you can accentuate the appeal of a normal shirt with stylish cuffs. They play up the garment." Rajvi has used the classic French cuffs to good effect.
Cotton jackets are also in, she adds.
Striped in
Stripes, according to her, are still in demand though the option of diagonal stripes depends on individual tastes. "Red is hot this summer. You can wear a white shirt with thin red stripes or the same with a black base. The colour palette is very diverse though, this season. The muted colours will equally be in demand as the days get hotter." She adds, the classic plain shirt with denim jeans will remain as staple as ever.
Stripes also find a place in Be:'s statement of the season. Here, they are placed with floral prints. While designer Priyadarshini Rao has juxtaposed stripes with rose motifs for the `confident man,' Krishna Mehta is inspired by the whole garden. The Raymond's prêt brand forecasts that all-over printed, textured and appliquéd shirts in short sleeves are expected to make it to the wardrobes. Close-cut club shirts, utility multi-pocket shirts and drawstring trousers in sunshine yellow, teal and coral are other silhouettes meant for the easy going male.
Linen, stretched blends and denim find favour with Rajvi as well while chanderis and tussar silk are some novelties in her collection. "I will introduce some tonal variations in my second lot - putting tussar silk and linen in the top and bottom halves of the shirt respectively."
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