Online edition of India's National Newspaper
Saturday, Apr 23, 2005

About Us
Contact Us
Metro Plus Delhi
Published on Mondays, Thursdays & Saturdays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |

Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi    Madurai    Mangalore    Pondicherry    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Printer Friendly Page Send this Article to a Friend

This is a man's world too

Designers Arjun Khanna and Abhishek Gupta may not be in the majority at the LIFW, but they believe the future belongs to them


THERE IS A LOT OF SCOPE FOR EXPERIMENTATION IN MEN'S WEAR ABHISHEK GUPTA



ROCKING: Arjun Khanna (left) looks smug as Upen Patel sports one of his ensembles. PHOTO: R.V. MOORTHY

They are swimming against the tide and surviving it. Of the 60-odd designers participating in the ongoing Lakme India Fashion Week, Arjun Khanna and Abhishek Gupta are the only ones showcasing all-men's collections. "It is silly to say men's wear doesn't make business sense. I have been doing it successfully for the last 15 years. You just have to be creative," says Arjun, who came into the limelight with Raymond's suiting campaign. Creativity is the word for Abhishek as well. "In women's wear you can't do anything new. For us there is a lot of scope for experimentation."

He adds, "At the same time, with men's wear you can't hide your weakness by going for a particular make-up or hairstyle." Perhaps that's why designers who deal in both men's and women's wear usually put women's collections on the ramp. "Fashion has a close relation with sex. A female model is expected to look sexy, while a male model is expected to exude a cool look. This is particularly true for India where female audiences generally don't look at men as sex objects. So unless you are doing clothes for people with same sex affiliation, who are a minority in India, it is expected you don't stand much of a chance. Also, the media's love for the female form is well known," maintains Abhishek.

Then what makes them stick to their guns?

For Abhishek it is just the passion, while Arjun is moved equally by marketing sense. Says Arjun, "My prêt line has a lot more creativity than an Allen Solly could offer. And price wise, my label will cost only Rs.500 to 750 extra." Agrees Abhishek, "Hugo Boss with its wide network can't afford to take huge risks. So they don't go extra creative. I can, because I am selling just from New Delhi's 1 MG Road. Even if a particular design doesn't attract buyers, I won't suffer huge losses." Both say they may not be doing huge business but the future definitely belongs to them.

"The male market has hardly been tapped."

Inspired by Morroco, Arjun's collection is called Rock Star. "Men generally don't like to wear bold colours on top, but they don't mind if it's used as a lining, on the coat flap or the underside of the cuff. This has been my strength and I am sticking to it."

What's really interesting is the restrained use of Moroccan embroidery, closer to Indian medieval embroidery.

Abhishek's collection has a more modern bohemian look, but there are shades of the `60s. He suggests, "I am for the kurta with jeans kind of trend. Pants based on Aligarhi pyjamas - loose from the top and tighter at the bottom - are expected to be in demand."

ANUJ KUMAR

Printer friendly page  
Send this article to Friends by E-Mail

Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi    Madurai    Mangalore    Pondicherry    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | Entertainment | Young World | Property Plus | Quest | Folio |


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Comments to : thehindu@vsnl.com   Copyright © 2005, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu