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Brand equity

If flaunting huge brands is your way of making a fashion statement, then Replay is a brand you mustn’t miss. The well-known Italian brand launched its first store in India at the Select City Walk Mall, Saket.

The brand has tied up with Pantaloons to sell its merchandise. Rakesh Biyani, Director, Pantaloons Retail India Limited, feels that Replay will prove to be advantageous for all as it is one of the best brands in the foreign industry.

Also present was Brian Kreel, Business Development Head of Replay, who said it was the right time for Replay to launch in India as the country has a fast-growing economy. But it was Milind Soman and Malaika Arora Khan, the brand ambassadors who stole away the limelight. All the flash bulbs focussed on them. Replay offers a whole range of apparels and accessories, from jeans to footwear to ladies bags. While T-shirts range between Rs. 2,000 and 10,000, jeans start at Rs. 4,500.

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