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What’s the theme tonight?

Photos: K.R. Deepak

Partying in style DJ Carlotta Lackman churning out fast numbers.

Smoky interiors, swinging music and psychedelic lights! Once the music comes on, they pirouette in perfect synchronisation on the dance floor, swinging and grooving to the beats. In the darkness are the colourful sparks that are flying. And up comes the smoky layers from the pool even as action shifts to the shimmering waters. Silver globes studded with mirrors revolve with a life of their own. Here, you stop being a person and become a shape as the lights flicker across your face and transform you into an exotic species of amphibian life. This is nightlife - the world of fun and frolic, and adding glamour and innovation to it is the concept of theme parties that is fast catching on among the party crowd. Vizag seems to be emerging as a hotspot for several youngsters.

The party crowd is adventurous and would like to try out everything, feel event managers. “The idea is to reinvent the concept of partying with dashes of extra fun packed with surprises,” says Director-Operations of The Park, Siraj Mukherjee. The theme parties introduced by the hotel saw an overwhelming response from the people who lapped up the new ideas with great enthusiasm.

While earlier, theme parties used to be organised just once a year during the New Year eve, the idea has taken on new dimensions and snaked into the regular party circuits of the city.

Revellers enjoying themselves at the poolside ‘Steam’ party at The Park.

The concept, however, needs a high-profile event management company to get a theme right. While at hangout joints like Chrome, the themes are usually based on music — rock nights, retro or hip hop with an in-house DJ or by a guest DJ, The Park has gone a step forward by introducing innovative themes that go beyond the music. “Food, music, liquor and dance are the constant factors for every party. But there should be a USP to add the extra punch to the event. It can be a swimming pool, an open terrace, the lighting or the music but the key word is innovation,” he says. The hotel had organised theme parties like ‘Underwater House’ and ‘Steam’ that went quite well with the crowd. Lined up next are a couple of themes that promises to be a lot more power-packed and thrilling than ever before. This weekend will see a new concept in the form of a ‘foam’ party by the poolside at The Park. After the terrific response it received in the previous events, the hotel plans to organise theme parties at least once a month, says Mukherjee.

The serene and peaceful atmosphere of the city coupled with the latest hangouts and discos whip up the perfect ambience for those who love to have a blast after a hard time at work. While just a few years back, the city would have been passed off as another sleepy town, the dawn of a new party culture has taken even the floating population arriving here from the metros by surprise. “People here are open to different genres of music and take in new ideas quite passionately. A couple of years ago all the pubs targeted around a few hundred regulars. Now the crowds have increased.

Youngsters follow fashion trends, learn salsa, freestyle or jive and love going out. The city needs more options and the new concepts will offer different ambience, music and food,” says Ashish Nanda, a Process Associate. You can see a motley crowd nowadays - families, young professionals, students and others. “The spending power has gone up and a lot depends on how a club or a hotel positions itself with food, ambience and the total fun factor,” sums up Mukherjee.

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