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Vivid hues ’n’ Vikram

Style guru Vikram Phadnis tells NIKHIL VARMA a splash of colour is all it takes to make even the most boring outfit stand out

Photo: Sandeep Saxena

glittering gaze Vikram manages to breathe grace and aristocracy in all his designs

His creations spell fashion and the range covers the entire spectrum — from office wear to funky holiday clothes and glittering bridal lines.

The much sought-after Vikram Phadnis is a haute necessity for fashionistas with his bright colours and the vivid ornamentations. The couturier has designed for a host of films, with the Amitabh Bacchan-Juhi Chawla starrer “Boothnath” being his latest screen outing.

Talking about his work in the film Vikram says: “I managed to provide very simple clothes for Juhi, which suited her character perfectly and gelled with the context of the movie.”

Vikram, who has designed many A-listers, has had a number of actors and models walking the ramp sporting his collections. His bridal wear is famous for its cuts and refined embellishments.

Vikram manages to breathe grace and aristocracy in all his designs. Commenting on his penchant for vivid hues, Vikram says: “The use of bright colours manages to bring alive even the most boring designs. It stands out as a fashion statement on its own.”

Vikram will be participating and showcasing his designs at the Lux show during the upcoming Lakme fashion week. The new collection, like always uses “a great deal of bright colours. It is basically a woman’s wear line designed to lend sophistication and glamour to the wearer.”

Ever the busy bee, Vikram is going to take up fresh assignments only after he finishes the current projects. Talking about the tie up with Lux, the soon to be director says: “Well, both Lux and me have similar ideas — to create a range that is glamorous, sensuous and fits with the confident Indian women of today.”

Vikram does not design for a target customer. “Not exactly, but I think the collection will suit the sophisticated and confident Indian women. It is an attempt to portray the new-age Indian women. It is an effort to make women look more beautiful.”

Ask him about the future of the Indian fashion industry and he says, “I have been answering and rejecting prophesies that the fashion industry will soon run out of steam, ever since I have started my career. I feel that the fashion industry is going through a very good phase. Competition has increased as more designers have joined the fray. I believe the boom will continue for a long time. People are never tired of good designs and innovative dresses.”

About India as a fashion destination, Vikram says: “India has climbed the ladders of the international fashion industry. We have a number of high-end designers from Paris and other European cities working in Mumbai and Delhi. India has arrived.”

As for his favourite fashion statement Vikram says, “The use of elegant, bright colours is very necessary to pep up a design. Innovative use of colours on daily wear would be enough to make bold fashion statements.”

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