Date:27/06/2011 URL:
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‘Positioning Ayurveda'

GERENCIA, the Association of Department of Management Studies of the MAM College of Engineering, organised a special guest lecture on ‘positioning Ayurveda.' T. R. Sasi Varier, executive director, K. S. Varier's Astanga Ayurvedics (private) limited, Tiruchi, was the resource person. He explained how Astanga Ayurvedics was launched and how it flourished as a full-fledged unit. He spoke about the merits of using Ayurvedic medicines which does not have any side effects. He explained about the challenges in the procurement of raw materials, preparation of drugs, inventory management and marketing. He gave a case study and asked the students to suggest methods to position and promote Ayurvedha. Varadharajan, vice principal, spoke.

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