India? Simply incredible
Holiday destination : For the discerning traveller.
The ‘Incredible India' campaign, an initiative by the Indian government to promote tourism, has won the World Travel Award 2009 for being the best campaign of the year. The reigning Miss World, Ksenia Kukhinova of Russia, presented the award to India's Tourism Minister, Kumari Selja, at a function held at the Grosvenor House, U.K.
Selja, who is in London to participate in the World Travel Market, also received the Asian Guild Award for promoting the ‘Incredible India' campaign. The Award and Fellowship of the Asian Guild was presented to her by Lord Peter Archer of Sandwell. Selja noted that there was no doubt that the Incredible India initiative has positioned the country in the mind of the discerning traveller and played a major role in the growth of tourist arrivals to the country.
COMPILED BY NIMI KURIAN
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